Hi I’m
Dennis Martina
A strategic designer leading the creation of impactful, user-centered products and experiences.
With a background in industrial design, I transitioned from designing physical products to creating digital experiences. Whether in 3D or 2D, my focus is to craft impactful, user-centered solutions, by connecting the dots between business goals and user needs. While every project is unique, my approach follows three key phases: Discover, Design, and Deliver. I adapt my role throughout the process to tackle complex problems and lead from noise to focus.
01. Discover
Connecting the dots
Driven by curiosity, this phase is about getting to the heart of user needs, market dynamics, and business objectives. It involves learning about users’ end-to-end journey, while identifying opportunities through research, data analysis, and collaboration with product, market, and business teams. During this stage, I work to define the project scope, assess potential market impact, and map the competitive landscape. The goal is to help teams turn complex insights into clear, actionable ideas that guide the next phase.
Research
Requirements
Strategy
Planning
02. Design
Bringing ideas to life
By balancing creativity and practicality, I help turn ideas into tangible solutions that meet user, business, and technical requirements. I visualize concepts and iterate quickly, using early prototypes to test, validate, and refine. Throughout the process, I work closely with cross-functional teams to align product vision, brand identity, business strategy, and user experience goals – while prioritizing based on impact and effort.
Concept
Design
Prototype
Test
03. Deliver
Crossing t’s & dotting i’s
The final phase is about execution and precision. Whether it’s a digital feature or a physical product, every detail matters. I define specifications and refine designs for implementation or manufacturing, making sure solutions are scalable, optimized, and technically sound. I collaborate closely with developers, engineers, and manufacturers, and conduct final testing and validation to ensure the vision translates into a high-quality end product.
Refine
Optimize
Validate
Hand-off
Case studies
Excentr
Excentr
Excentr
Glucose monitoring wearable
Glucose monitoring wearable
Glucose monitoring wearable
Etna-CT
Etna-CT
Etna-CT
Protected: HP3D
Protected: HP3D
Protected: HP3D
My journey
Throughout my career I’ve worked for fast-paced design agencies, medium sized businesses and Fortune 500 organizations. I thrive on stepping outside my comfort zone, learning new skills, and adapting to challenges. I’ve learned to balance creativity, strategy, and execution across diverse projects and clients.
UX Strategist
HP - Digital support
Apr 2023 - Present
Now focused on aligning UX strategy with business goals, facilitating collaboration, and directly influencing customer experiences on a global scale.
UX Lead
HP - 3D printing
Dec 2021 – Apr 2023
My experience in industrial design and UX came together, leading projects that integrated digital and physical design to improve product performance and user experiences.
Senior UX Designer
HP - E-commerce
Apr 2021 – Dec 2021
Joined a global Fortune 500 company, learning how design scales and adapts within corporate structures and agile teams.
Industrial & UX Designer
Freelance
Sep 2020 – Apr 2021
Explored new creative territories like branding, graphics, and UI/UX, discovering a passion for digital experiences and broadening my skill set.
Industrial design consultant
Helder-ID
Apr 2015 – Sep 2020
In the dynamic world of agency design, I learned to juggle creativity and practicality, transforming early ideas into finished products while working closely with clients and manufacturers.
Junior designer
Techmar
Jan 2011 – Jan 2014
Putting theory into practice, learning hands-on how (garden lighting) products come to life from sketch to reality.